Zadie Smith’s article on the film SOCIAL NETWORK, very loosely based on the social network site FACEBOOK, which is very loosely based on real life, is a kind of po-mo Mobius strip. But it’s got some good bits, like the ones below, and is definitely worth reading (and reblogging).
To ourselves, we are special people, documented in wonderful photos, and it also happens that we sometimes buy things. This latter fact is an incidental matter, to us. However, the advertising money that will rain down on Facebook—if and when Zuckerberg succeeds in encouraging 500 million people to take their Facebook identities onto the Internet at large—this money thinks of us the other way around. To the advertisers, we are our capacity to buy, attached to a few personal, irrelevant photos.
Software may reduce humans, but there are degrees. Fiction reduces humans, too, but bad fiction does it more than good fiction, and we have the option to read good fiction. Jaron Lanier’s point is that Web 2.0 “lock-in” happens soon; is happening; has to some degree already happened. And what has been “locked in”? It feels important to remind ourselves, at this point, that Facebook, our new beloved interface with reality, was designed by a Harvard sophomore with a Harvard sophomore’s preoccupations. What is your relationship status? (Choose one. There can be only one answer. People need to know.) Do you have a “life”? (Prove it. Post pictures.) Do you like the right sort of things? (Make a list. Things to like will include: movies, music, books and television, but not architecture, ideas, or plants.)
But here I fear I am becoming nostalgic. I am dreaming of a Web that caters to a kind of person who no longer exists. A private person, a person who is a mystery, to the world and—which is more important—to herself. Person as mystery: this idea of personhood is certainly changing, perhaps has already changed. Because I find I agree with Zuckerberg: selves evolve.