Gimmicky vs. Personal: A Query Tip


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I normally hate query gimmicks, but this one, if you can call it a gimmick, sort of worked. So I figured I’d share it.

I just received a query letter. The introduction was personal. The author mentioned following me on twitter, having taken one of my writing webinars, etc. Always good to include such details if you can.

The synopsis was succinct, describing the protagonists and their conflicts. Okay well done.

Then in what I’ll call the “About the Author” section, this author did something novel. Rather than a long, overly-detailed c.v., she broke her “bio” into two sections: Some Interesting Things About Me, and Some Writerly Things About Me. The latter detailed, in brief, her writing credits. Good to know.

Some Interesting Things About Me was what caught my eye. The author included two or three just…well…kind of interesting autobiographical facts, totally unrelated to her writing, her project, or the business at hand. They were succinct enough not to distract, and also gave my brain something specific and personal to associate with the author. Even though I ultimately passed on this particular project, I’ll remember this person. She will stand out the next time she queries me (which I hope she does). Oh yeah, the ___ lady.

Whacky and gimmicky queries don’t work. Agents have heard every joke and we’re rarely won-over by attention-grabbing snark or goofiness. Your writing, your project, speaks for itself. But you do want your query to catch the eye. So maybe next time, after your short synopsis, try including one bizarre or interesting fact about yourself. Just one. To this agent, it won’t read as gimmicky, but personal, and it may get my eye to linger those few extra precious seconds. Will it sway my decision? Probably not. But it won’t hurt either.

Image via http://fusedlearning.com/

 

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